Thursday, September 07, 2006

Lost Cargo, Found Doorstop: I was subscribed to a magazine called Cargo. It was a decent rag. Pretty much wall to wall stuff. Any and all sorts of stuff. By "stuff" I mean toys, gadgets -- "kit" for those of you in the U.K. And clothes to some extent, but not the kind of stuff you would find in fashion magazines; the kind of clothes you actually wear. It was decent to flip through once a month, and worth the price, considering I only paid a couple of bucks for the subscription from bestdealmagazines.com. Well, Cargo didn't make it, they ceased publication and in its place, subscribers are now getting the equivalent copies of GQ.

Have you ever looked at a GQ? It weighs about 15 pounds. The first 100 pages are ads (not exaggerating). In fact I would guess 70%-80% is ads. The photography is unabashedly soft core porn and is equally split between men and women, suggesting that their demographic skews exceptionally gay.

In contrast, the articles, such as they are, are designed to seem deep and important. To that end they are angled towards Timely and Relevant Issues; the kinds of issues that merit Capitalization. The political edge is uniformly, snarkily, and superciliously leftish, which is to say it's just like the rest of the magazine: fashionably correct.

I think I'll let this one expire. All I wanted was to read about some toys.